Innovative Digital

Solutions for Your

Business

At WC Group, our mission is to empower businesses and organisations with innovative marketing strategies, unmatched expertise, and measurable results.

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What We Do

Bespoke websites & web apps:

that are fast, accessible, and secure

Custom WordPress:

themes, plugins, headless builds, and editorialworkflows

Payments & customer portals:

gateways, merchant dashboards, billing, andreporting

Data & AI:

transcription, classification, analytics, andmarketing attribution

APIs & integrations:

with CRMs, ad platforms, identity/KYC, andthird‑party services

Security & compliance:

privacy‑by‑design, RBAC, audit trails, uptimemonitoring

Ongoing partnership:

roadmaps, SLAs, performance tuning, andcontinuous delivery

We also work under NDA as an embedded/white‑label team whenneeded—your call.

How We Work

Discovery first

clear objectives, audiences, and constraints

Design × engineering together

brand, UX, and architecture in lockstep

Production from day one

CI/CD, observability, access controls, backups

Built to evolve

measurable outcomes, iterative releases, andproactive care

Reliability at scale

built to perform, handling over 50,000transactions daily with 99% server uptime

Bespoke Website Design (WordPress Expertise)

We start with your purpose, audience, and brand. We’ll recommend the right WordPressapproach (classic, block, or headless) to deliver the functionality andeditorial experience you need. Have guidelines? We’ll integrate them. Starting fresh?We can help define logo, colour, and type to present your company at its best.Once the framework is agreed, we design, develop, and launch your customWordPress site—and keep it performing with ongoing maintenance.

Digital Marketing

We plan and run comprehensive paid campaigns across all majorsocial platforms. Our end‑to‑end service covers creative development, copywriting, audience strategy, campaign setup, launch, and ongoingoptimisation and reporting—so your message is compelling and reaches the rightpeople. Let us amplify your reach.

Media Production

We offer full‑scale photography and videographyservices. From capturing moments at events to creating brand‑ready visualcontent—including complete website media production—we handle everything fromfilming to post‑production. Every project begins with a thorough scopingsession to understand your needs. Let us capture your next moment withexcellence.

Capabilities in Action

A call‑intelligence platform linking inbound conversationsto marketing performance

Anend‑to‑end payments stack with merchant portal, APIs, and mobile QRpayments

A secure health‑services platform with verifiedproviders, KYC/2FA, and auditability

Why Teams Choose Us

Top‑class engineering

with clear communication and zero drama

Speed without shortcuts

using modern stacks and automated testing

Transparent delivery

with roadmaps, metrics, and documentation

Long‑term stewardship

we build it, run it, and improve it

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About

WC Group is a New Zealand–based, integrated team that plans, designs, builds, and runs high‑performing digital platforms.

By bringing strategy, media production, marketing, design, and engineering together, we partner directly with organisations to deliver custom websites and web applications—never boxed products—tailored to your goals, true to your brand, and continuously improved with ongoing support and maintenance.

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WE WORK WITH NEW ZEALAND’S TOP COMPANIES

Services

Click, Scroll, Swipe, & Innovate with us!

Media Production

Overview

Media Production

At WC Group, we offer full-scale photography and videography services. From capturing moments at events to creating stunning visual content for your business branding, including comprehensive website media production, we handle it all—from filming to post-editing. Each project begins with a thorough scoping session to understand your needs. Let us capture your next moment with excellence.

Digital Marketing

Overview

Digital Marketing

We specialise in comprehensive paid marketing campaigns across all social networks. Our full-scale service includes everything from content creation to copywriting, launching, and maintaining your ad campaigns. We ensure that your business message is compelling and reaches the right audience. Let us spread the word about your business and amplify your reach.

Digital Development

Overview

Digital Development

WC Group provides full-scale design and development services for websites and mobile apps. Whether you need a one-page website, a five-page site, or a full e-commerce platform, we have the expertise to bring your vision to life. Let us build your digital presence and drive your success.

Sustainable Growth Models for NGOs

In today's challenging economic climate, non-profit organisations face unprecedented obstacles. At WC Group, we understand the importance of resilience and sustainability for NGOs. Our Sustainable Growth Models for NGOs offer a comprehensive, monthly retainer service that ensures your organisation not only survives but thrives.

Our Approach

Our monthly retainer service provides your organisation with a full-time IT and marketing partner capable of handling all your digital needs. This service is designed to offer the expertise and capabilities of a full-scale, commercial-level IT and marketing team at a fraction of the cost. We require a minimum commitment of three months, a realistic timeframe to achieve significant ROI and drive sustainable growth.

What Sustainable Growth Means

Sustainable growth in the non-profit sector means developing a robust and adaptable framework that can withstand economic fluctuations and evolving challenges. In recent years, including the impact of COVID-19 and the recent recession, NGOs have had to shift their approach to remain effective. Our service ensures your organisation can continue to deliver on its mission, engage with your community, and secure the necessary funding, all while adapting to the changing landscape.

Proven Success: A Transformative Partnership

Our proven success model has helped various organisations facing financial instability, stakeholder engagement issues, and the need to diversify income streams. These organisations have benefited from our comprehensive support in the following ways:

Expertise and Reliability:

We’ve provided top-notch IT and marketing solutions, ensuring their technological and promotional needs were met efficiently and professionally.

Cost-Effective Solutions:

By outsourcing to WC Group, these organisations have enjoyed significant cost savings compared to maintaining in-house teams.

Enhanced Community Engagement:

Our effective branding and digital marketing strategies increased community involvement and support.

Scalability and Flexibility:

Our services grew with each organisation, adapting to new challenges and opportunities. Valuable connections were established with key stakeholders, enhancing their reach and influence.

Return on Investment

Investing in WC Group's services provides a clear and progressive return on investment:

Initial transition phase focusing on resolving underlying digital and IT infrastructure issues, laying a strong foundation for future growth.

Significant increase in ROI as we integrate IT and digital marketing systems, enhancing social awareness and engagement.

Full integration of systems, enabling the launch of major campaigns and the pursuit of groundbreaking opportunities with confidence, maximising impact.

Our commitment to your organisation’s success is unwavering. By partnering with WC Group, your NGO/Non-Profit Organization will achieve sustainable growth, increased visibility, and enhanced community engagement.

Get Started

Discover how WC Group can help your non-profit achieve sustainable growth. Book a meeting with us today to discuss your needs and how we can tailor our services to support your mission.

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MarketReady by WC Group

Helping You Showcase Properties with Confidence

In the digital age, it’s a given: the better your content, the more likely you are to sell a property. Within New Zealand’s real estate market, agents know that professional, high-quality visuals are key to attracting the right buyers. Research shows that well-crafted content can make all the difference in capturing attention and converting interest into action. But creating great content doesn’t need to be overly complicated—it just needs to be done right.

At WC Group, we provide tailored media solutions designed to showcase your properties at their very best. From stunning photography to engaging video tours, we make it easy to stand out in a competitive market. Whether you’re listing a cosy starter home or a premium luxury residence, our MarketReady packages combine quality, efficiency, and impact to help you get results.

Our Packages

Starter Package – Essential Listing Boost

Perfect for agents seeking professional, eye-catching listings with minimal effort.

Professional Property Photography: High-resolution images showcasing your property in its best light.
Property Highlight Video: A concise walkthrough, recorded with clean, wireless audio.
Social Media Reel: Designed for Instagram, YouTube, and Facebook to maximise engagement.
Delivery: Once we’ve scoped your project, we’ll confirm the exact timeframe. On average 7-day delivery for most Starter package projects.

Elite Package – Lux Listing Experience

The perfect choice for premium properties that need standout marketing.

Luxury Property Photography: High-resolution images with advanced editing to highlight every detail.
Cinematic Video Production: A polished video featuring aerial footage, interior walkthroughs, and agent spotlighting.
Comprehensive Social Media Strategy: Custom posts, ad-ready creatives, and a campaign to maximise visibility.
Delivery: We’ll work with you to finalise the timeline based on your needs. On average 7-10 day delivery for most Elite package projects.

Development Package – Multi-Property Marketing Solution

Specifically designed for developers marketing multiple units or large-scale projects.

Professional Photography: High-quality images for properties of various sizes, showcasing interiors and exteriors.
Aerial Video: Cinematic footage highlighting the property’s location and key features.
Dusk Photography: Capture the warmth and ambience of your property at twilight.
Project Overview Video: A tailored video designed to highlight the development’s key selling points.
Delivery: Timelines will be confirmed after scoping your project requirements. On average a development section of 10 properties with various sizes, 10-14 day delivery.

MarketReady exterior townhouses black at dusk

Why Choose MarketReady by WC Group?

Tailored Solutions:

Each package is customised to meet the needs of real estate agents and developers.

Professional Quality:

Our experienced team uses advanced equipment, including high-resolution cameras, aerial tools, and stabilisers, to produce stunning, polished content.

Flexible Timelines:

Once we’ve discussed and scoped your project, we’ll provide a clear delivery schedule that works for you.

Results That Matter:

All our content is optimised for online platforms, ensuring maximum visibility and buyer engagement.

Ready to elevate your property listings?

Get in touch with WC Group today to choose the MarketReady package that works for you. Let us help you take your property marketing to the next level.

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NGOs

Future-Proof Your NGOs/ Non-Profit Organizations

Tailored strategies to ensure your NGO/Non-Profit Organization not only survives but excels!

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Real Estate

MarketReady by WC Group

Helping You Showcase Properties with Confidence

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Statistics

Empowering businesses with proven success and unparalleled expertise.

Full Video Series Produced

Social Media Ads Launched

Custom Websites Designed, Developed, Launched

yrs

Of Combined Industry Experience

Call Intelligence & Attribution Platform

We designed, built, and launched a call intelligence and marketing attribution platform that captures every inbound call,

transcribes and classifies conversations, stitches web-to-call journeys, and ties spend to outcomes with ROAS/CPA reporting. Our scope covered discovery and UX, systems architecture, full-stack implementation, ad/CRM integrations, and documentation; we continue to maintain the product and ship enhancements.

The Challenge

High-intent leads often arrive by phone, but most organizations struggle to see which campaigns drive those calls, what’s said on them, and how to optimize spend. Our client needed a platform that could:

Understand caller intent automatically

Attribute every conversion (calls, forms, chats) to its true source

Connect ad spend to real outcomes (ROAS, CPA)

Meet enterprise-grade security and privacy requirements  — all delivered under their banner, with our team operating as an extension of theirs.

Our Role (Embedded, White-Label)

We operated as the client’s in-house squad, aligning to their processes and release cadence while taking full ownership of outcomes:

Product strategy,

delivery management, and roadmap ownership

Architecture for call ingestion,

AI-powered transcription/categorization, and analytics

Full-stack engineering

for dashboards, reporting, and admin tools

Visitor tracking and session stitching

for multi-channel attribution

Ad platform integrations

and automated performance reporting

Security hardening,

compliance alignment, and ongoing maintenance

What We Built (Under the Client’s Brand)

01 Advanced Call Analysis & Intelligence

Every inbound call is captured, transcribed, and automatically categorized so teams can distinguish new sales leads from service or billing inquiries. Keyword and sentiment signals surface opportunities and coaching moments, with custom categories for domain-specific workflows.

02 Comprehensive Visitor & Pixel Tracking

A lightweight tracking pixel follows the full website journey and ties every conversion—calls, forms, chats—back to the original source. We also support offline campaigns via unique tracking numbers, enabling unified reporting across on- and off-line channels.

03 Marketing & Ad Campaign Analysis

Direct integrations with ad platforms connect spend to outcomes. Clear, actionable reports reveal ROAS and CPA by campaign, ad group, and keyword so teams can reduce waste and double down on what works.

04 Enterprise-Grade Security & Compliance

Data is protected with end-to-end encryption, robust access controls, and regular audits. The platform aligns with ISO 27001 practices and complies with GDPR/CCPA to safeguard sensitive information.

Implementation Highlights

Event-driven data flows

for resilient state handling

Scalable data pipeline

for transcripts, intent labels, and attribution signals

Modular integration layer

to add channels and ad networks without re-architecture

Clean admin UX

for roles/permissions, retention, and audit logs

Ongoing Partnership (Maintain & Evolve)

We continue to operate as the client’s embedded team to:

Ship new intelligence features (improved classifiers, custom scoring)

Expand attribution (additional channels, deeper CRM hooks)

Optimise conversion reporting and leadership dashboards

Proactively manage security updates and compliance reviews

Advanced Call Analysis & Intelligence

Higher lead quality visibility and faster follow-up on sales calls
Smarter media spend via ROAS/CPA transparency and keyword-level insight
Operational efficiency through automated call classification and unified reporting
Improved trust & compliance with enterprise-grade safeguards

Engagement Snapshot

Model: White-label / embedded team (delivered entirely under the client’s brand)
Scope: Strategy, UX/UI, full-stack web & data engineering, integrations, DevEx, QA, release, and ongoing maintenance
Core Capabilities: AI transcription & categorization, visitor/pixel tracking, ad-account integrations, secure data handling

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Payment Gateway Project

A Simple Explanation

Think of the Client Project as a complete system designed to make it incredibly easy for businesses (we'll call them merchants) to accept payments from their customers online. It's like building a universal digital cash register that works on websites, in apps, and connects with other popular online store platforms.

The project is broken down into four key parts: the engine that handles the money (Payment Gateway), the control panel for the business owner (Merchant Portal), a toolkit for other programmers (Developer Section), and a mobile app for customers (Flutter Application).

Payment Gateway: The Heart of the System

The payment gateway is the core engine that securely handles all the money-related actions. Its main job is to connect the customer, the The payment gateway is the core engine that securely handles all the money-related actions. Its main job is to connect the customer, the business, and the banks to make sure payments are smooth and safe., and the banks to make sure payments are smooth and safe.

Payment Flows (How Customers Pay)

This is about giving merchants different options for how their customers go through the payment process.

Hosted Checkout Page:

This is the simplest option. When a customer is ready to pay, they are redirected from the merchant's website to a secure payment page hosted by us (the Client Project).

Simple Analogy: Imagine you're shopping in a small online store. When you click "Pay," it sends you to PayPal's website to finish the transaction. After you pay, PayPal sends you back to the store. We would provide that secure, external page.
Benefit: Very easy for the merchant to set up and super secure, as we handle all the sensitive payment details.

API-Based Integrations:

This is a more advanced option for merchants who want the payment process to look like it's part of their own website.

Simple Analogy: Think of an API as a waiter in a restaurant. The merchant's website (the customer) tells the waiter (the API) what it wants, and the waiter goes to the kitchen (our client system) to get it done. The customer never has to leave their table. The payment form appears right on the merchant's site.
Benefit: A professional, seamless experience for the end customer, which can increase trust and sales.

Manual Payment Methods (Plugins):

This is for merchants who already use popular e-commerce platforms like WooCommerce (for WordPress), Wix, or PrestaShop.

Simple Analogy: This is like creating a special adapter. If the merchant has a WooCommerce store, they just install our "Readies" plugin, and it instantly connects their store to our payment system without any complex coding.
Benefit: Makes it incredibly fast and easy for the millions of businesses already using these platforms to start accepting payments with Readies.

Payment Methods (What Customers Can Pay With)

We want to let customers pay in whatever way is most convenient for them by connecting to various third-party services.

Bank Transfer, QR Payment, e-Wallets: We will integrate popular local payment methods. Customers can pay directly from their bank account, by scanning a QR code with their phone (very common in Asia), or by using digital wallets.
Integrated Providers (e.g., Wert, Stripe): Instead of building our own credit card processing system from scratch (which is extremely complex), we will partner with trusted global leaders like Stripe.

Benefit: This gives us world-class security and allows us to accept major credit and debit cards from customers all around the world, right from day one.

Webhooks and IPN (Automatic Updates)

These are automated messages that our system sends out whenever a transaction's status changes. "IPN" stands for Instant Payment Notification.

Simple Analogy: Think about ordering a package from Amazon. You get an email when it's shipped, another when it's out for delivery, and a final one when it arrives. Webhooks work just like that. When a customer's payment is successful, our system instantly sends a "Payment Successful" message to the merchant's website.
Benefit: This allows the merchant's store to automatically update an order to "Paid" and begin the shipping process without anyone having to check it manually. It’s all about automation.

Merchant Portal: The Business Dashboard

This is a secure website where our merchants can log in to manage their accounts, see their sales, and get important information. It's their command centre for everything related to payments.

Real-time Transaction Monitoring:

Merchants can see a live list of all payments as they happen. They can check the status of each transaction (e.g., successful, failed, refunded) and view sales reports.

Billing and Fee Setup:

This section provides a clear, transparent breakdown of the fees the merchant is paying to use the Client Service. They can manage their subscription, view invoices, and update their bank information for payouts.

Developer Section: The Toolkit for Programmers

This area is dedicated to other software developers who want to integrate their applications with the Client payment system.

REST API and Swagger Document:

We will provide a powerful API (the "waiter" we talked about earlier) that lets other apps communicate with our system. To make this easy, we will also provide a Swagger Document.

Simple Analogy: If the API is the waiter, the Swagger document is the restaurant's menu. It clearly lists every single "dish" a developer can order (e.g., "create a payment," "issue a refund," "check transaction status") and explains exactly how to order it.

Sandbox Mode:

This is a safe testing environment that works exactly like the real system but uses "play" money.

Simple Analogy: It’s like a flight simulator for pilots. Developers can test every part of their integration, run thousands of fake transactions, and make sure everything works perfectly before they start processing real money from actual customers.

Flutter Application: The Customer's Mobile App

This is a mobile app we will build for the end customers. Flutter is a modern technology that allows us to build the app for both iPhone and Android from a single codebase, saving time and effort.

QRCode Transfer: Customers can use the app to easily pay for things in person or online by simply scanning a QR code with their phone's camera.
Top-up via Stripe in Application: Customers will be able to add money to their in-app wallet or account balance. They can do this securely using their credit card, powered by our Stripe integration.

Simple Analogy: This is just like adding money to your Starbucks card or topping up your public transit pass using their mobile app. It's a quick and convenient way to load funds for future use.

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At a Glance

We Build Secure, Citizen-facing Web Products For Health.

Our work spans four pillars: trustworthy pharmacy reviews (pharmacypilo.info), high-speed medicine search (pharmacy.wiki), price transparency across sellers (pharmacycheckeronline.com), and escrow to stop scams in health commerce (siameescrow.com). Together they show how we turn fragmented data and low trust into usable, auditable services: verified providers, moderated feedback, KYC and 2FA, and APIs/plugins that slot into existing systems. The same playbook extends to primary and community care, including a standards-ready booking module we can deploy fast.

Product Deep Dives

pharmacypilot.info — Verified Reviews & Reputation

Problem: Low trust in online pharmacies; little accountability.
Built: Public reviews with store verification and moderation.
Highlights: Verified/claimed badges, admin suspension/takedown, fraud controls.
Ecosystem: WordPress plugin auto-invites customers; public scorecards.
Impact: Safer choices; signals for regulators on bad actors

pharmacy.wiki — Fast Pharmaceutical Search

Problem: Fragmented info on products, manufacturers, ingredients.
Built: Low-latency, structured search with typo tolerance.
Highlights: Normalized entities; API-first for recalls/contraindications.
Impact: Faster answers for citizens and staff; foundation for clinical warnings.

pharmacycheckeronline.com — Price & Store Comparison

Problem: Opaque pricing and inconsistent catalogs.
Built: Aggregated, normalized catalog with cross-store comparison.
Highlights: Price filters, store quality signals, SKU normalization.
Impact: Cost transparency; supports value-based decisions.

siameescrow.com — Escrow & Anti-Fraud

Problem: Scam risk and disputes in health-related commerce.
Built: Escrow workflow with user-authored contracts and state tracking.
Highlights: KYC before initiation, 2FA + recovery, notifications, PSP-style API.
Impact: Reduced fraud; trusted transactions for health goods/services.

Technical Foundations

Interoperability first: API-driven design; plugin strategy; webhook/CSV fallbacks.
Security by default: KYC, 2FA, RBAC, encryption in transit/at rest, audit logs.
Performance & scale: Caching and indexing for sub-second search.
Data governance: Moderation workflows, retention policies, tamper-evident trails.

Outcomes for People (Patients & Providers)

Trust & safety: Verified listings, transparent reputations, swift takedowns.
Access & equity: Fast search, clear pricing, accessible UX lowers barriers.
Time saved for staff: Clean data + structured workflows reduce back-and-forth.
Fraud reduction: KYC + escrow deter bad actors and safeguard payments.
Better decisions: Transparent information empowers patients and providers.

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Case Studies

Call Intelligence

Health Services Proposal

Payment Gateway Project

Team

Meet the team driving your success with passion and expertise.

Papali'i Wolfsheime Alofa

Pach Abba

Lavinia Kumar

Sonnja Grubmayr

Jay

Az Tupuola

Papali'i Alofa

Pach Abba

Lavinia Kumar

Sonnja Grubmayr

Jay Navy

Az Tupuola

Strarn Lelievre

Barry Xander

Our Approach

Why Work with WC Group: Discover the Power of Local Expertise and Tailored Solutions for Your Unique Business Needs.

Our Approach

We embrace a human-centered design philosophy, ensuring that every project is tailored to the needs and preferences of your customers for optimal results.

Industry Expertise

With over 30 years of combined experience in media production, marketing, and digital development, our team delivers solutions that are both innovative and effective.

Cutting-Edge Innovation

We embrace the latest technology and industry trends to craft dynamic strategies that set your business apart and drive your digital presence forward.

Proven Results

Our extensive portfolio includes over 30 full video series, 1,000+ social media ads, and 20+ successful websites, demonstrating our ability to achieve significant growth and engagement for our clients.

Tailored Solutions

We recognize that every business is unique. Our personalized approach ensures that we address your specific goals and challenges with strategies designed for your success.